There are hundreds of opinions about social media and plenty of myths that have been repeated so often that some people take them as absolute truth. So, let’s get real about what social media marketing actually means for businesses and LLCs.

The first question any business owner asks is: Is it worth investing in social media? The answer is YES. Now, if the strategy is to just open an account and wait for customers to magically show up… then no, in that case, don’t even bother.

And since this isn’t a crash course in “Do it yourself and fail confidently,” we at Longhorns Marketing Texas will break down how to truly justify an investment in social media. But first, it’s important to understand this:

Social media marketing is built on four main goals:

1 - Market Penetration: If your business has never had social media, or even worse, one day impulsively created accounts (but has no clue where the login credentials are...) just because someone convinced you it was “the best move” and that without it, you were losing money… And of course, you believed them.

Well, let me tell you, in a way, THAT PERSON WAS RIGHT. Yes, social media is an EXCELLENT CHANNEL to showcase what you or your company do. Because, let’s be real, you have to start somewhere and make yourself known somehow. But if you think this is all about luck and magic, sorry to break it to you—it’s not. And unless you’re Bugs Bunny, you’re gonna need way more luck than him to go viral by accident.

We also bet that when you got that “brilliant” advice, nobody told you that professionals actually specialize in this—to make sure your LLC looks great from day one. We’re pretty sure nobody mentioned that, but what they probably did say was: “Just do it yourself, it’s easy.” And that, my friend, was a HUGE MISTAKE.

In short, market penetration is about opening a channel to get noticed, but doing it right from the start. Put it this way: If your friends invite you to a party to meet new people, do you show up WELL-DRESSED or POORLY-DRESSED? If your answer is WELL-DRESSED, then... (THIS IS WORTH INVESTING IN.).

2 - Brand Positioning: Just opening an account isn’t enough. Congrats, you have a profile... just like millions of other businesses that also created one and then left it floating in the endless digital ocean. The problem? If your brand has no content, no strategy, and no visibility, it’s basically a ghost with a logo.

But don’t worry, there’s a solution: you need more copy, more videos, more strategy… and yes, you guessed it… money. Because relevance doesn’t come from wishful thinking; it takes action and consistency. (THIS IS WORTH INVESTING IN.).

3 - Customer Loyalty: Selling once is a challenge, but getting customers to come back is an even bigger one—that’s a whole new level. And if your customers don’t even follow you on social media and, while at your business, they’re browsing other options like they’re at a mall… then yeah, you’re doing something wrong. Pay attention! Organic content is what truly makes a difference here, but it has to be valuable and engaging—NOT those generic posts that make people wonder why they even follow you. (THIS IS WORTH INVESTING IN.).

4 - Sales: At the end of the day, that’s the goal of any business. But beware—thinking that social media alone will generate sales without investment is like believing Elon Musk will give away Teslas for Christmas or that Mark Zuckerberg will tweak the algorithm just for you so everyone sees your posts. Paid advertising is key to reaching customers who don’t even know they need your product or service yet. (THIS IS WORTH INVESTING IN.).

So, what’s the bottom line? Do you want to be Unknown, Barely Known, Somewhat Known, or Highly Known? The choice is yours—and so is the budget. It’s not up to your friends or Zuckerberg. If you want people to notice your business, you’re going to have to pay for it. And no, waiting for the algorithm to do the work for you won’t cut it.

Sorry for being so blunt, but we’re pretty sure nobody has explained it to you this way before. Most agencies prefer to talk in “fancy, confusing jargon” during meetings—meaning they use a language designed to confuse you into saying YES. But in reality, the goal is clear: GAIN OR RETAIN CLIENTS. Because that’s what we’re all after. But to achieve it, first, you need to understand what you’re really doing with SOCIAL MEDIA MARKETING.

Now, if you don’t want the only pockets getting filled at the end of your campaign to be Mark Zuckerberg’s or Elon Musk’s, you need to know where your money is going. Because there’s nothing worse than ending up saying, “Social media is useless—it’s just a waste of money and time.” But don’t worry, we’ll tell you exactly what to expect from your investment.

Organic Content vs. Paid Content

Organic content is like your morning coffee—you need it every day, and it has to be good. It’s the visible content that stays on your profile and builds credibility over time. Sure, anyone can try to do it themselves, but if done poorly, you’ll just become the joke of the market… and that will cost you real money.

Paid content, on the other hand, is directly funded to boost ads. If you pay, you get sales. If you don’t, your brand becomes a digital ghost. It’s that simple. When the campaign ends, if you haven’t built a solid strategy, chances are no one will even remember your business name.

Got it?

• 1. - Organic Content: Stays on your profile and always works to attract and retain customers.
• 2. - Paid Content: If you don’t pay, it doesn’t exist. It helps drive sales and bring in new customers.

A friend once said: “The best thing about social media is having one, because they’re the only ones making money from what you leave them.” And our response was: “Yeah, it’s like an insanely expensive prepaid plan with zero guarantee of success.” But luckily, there are smart ways to invest in social media without falling into that trap.

So, if you still have doubts, the best option is to check out our pricing—WE HAVE NOTHING TO HIDE. And if time is MONEY, then credibility is RESULTS, MONEY, and CLEAR RULES.

Want to do real social media marketing? Perfect! Check out the options and shoot us a text. We’ll get back to you ASAP—no gimmicks, no complications. We’re here to help you grow your business the right way, effectively and realistically.

Wow! That was a lot to explain, but in the end, the important thing is… you got it, right?